Asset-light in action: LafargeHolcim franchises
Franchises are an illustration of the Group’s systematic drive for an asset light approach across our business. We see franchising as a means of leveraging our know-how to create valuable new relationships with customers and cover new markets.
We have franchise and license agreements with local partners in 14 countries, such as France, Morocco, Zambia, India, Mexico, Indonesia, Poland, Serbia and Spain.
A LafargeHolcim strategic pillar: asset light
Who isn’t familiar with the world’s most famous fast food franchise, whose golden arches are now ubiquitous in every corner of the globe? But did you know that franchising can also be applied to the construction sector? LafargeHolcim has embraced franchising as part of the Group’s asset light strategy, as presented by CEO Eric Olsen during our 2016 Capital Markets Day.
How does franchising work?
We partner with local, independent actors who operate under LafargeHolcim brands to produce and distribute our building materials. Industrial Segment ReadyMix Manager François Bosc explains: "Franchising enables the Group to enter new markets while optimizing current assets, increase our brand value and promote our international expertise and innovative solutions."
The Group’s Head of Industrial Channel Antoine Carnot adds: "Franchises reinforce our position as an industrial solutions provider rather than a simple materials channel."