- Provide affordable and complete housing solutions based on a microfinance offer to individual home builders needing to renovate or build their home
- Generate positive social impact for local stakeholders
LafargeHolcim's program ‘Rumahku' in Indonesia aims to provide an innovative and affordable housing solution adapted to each home owner willing to build or renovate his home.
Individual home builders can obtain a microcredit from LafargeHolcim's banking partners. The size of the loan is approved by an architect commissioned by LafargeHolcim, who establishes the budget and designs the construction plans.
‘Rumahku' customers are then redirected to a network of retailers to buy LafargeHolcim cement along with other building materials needed to build or renovate their home.
LafargeHolcim technical experts provide advice on design and construction, thereby ensuring that customers receive assistance and support throughout their project.
Thanks to this program, over 100 houses per month are built or renovated. Since the program began in March 2012, around 4,000 people have been provided with access to decent, affordable housing.