Euronext: LG, NYSE: LR
Lafarge announces today the launch by its subsidiary, Lafarge Ciments, of Sensium® technological cements, a new generation of cements, in France. Thanks to their innovative properties, these new cements correspond to the needs and demands of a construction market undergoing great change and will facilitate the work of thousands of building professionals.
The result of several years' research, Lafarge Sensium® technological cements combine three major innovations: dust-free technology, a new production process and innovative properties, combined to create a high-performance product adapted to a particular application.
Dust-free technology, the starting point for Sensium® cements, was first perfected in Japan following three years of research. It then required a further two years of work by Lafarge's Research & Development teams in Lyons and the technical and marketing teams at Lafarge Ciments, taking into account the needs expressed in a survey of more than 1,500 construction industry professionals, to create Sensium® technological cements.
Lafarge's Sensium® technological cements consist of two distinct products, Sensium® for mortar and Sensium® for concrete. They offer unrivalled performance on construction sites, with the following guarantees:
- cleaner to use – they are dust-free, offer greater comfort to users and give a cleaner result.
- easier to use – easier to handle and more workable in the case of mortar, more fluid and easier to spread in the case of concrete, Lafarge Sensium® technological cements require less effort to apply and therefore make construction work easier.
- more efficient – Lafarge Sensium® technological cements harden more rapidly, are more resistant and help optimize work on site, meaning that they deliver a significant increase in productivity.
Lafarge's Sensium® technological cements will initially be marketed in the South-East of France as of February 2007. They will progressively be rolled out across the country, and will be available throughout France by the end of 2008.
The launch of these new technological cements is in line with the strategy of Lafarge, which has identified innovation as a priority for the coming years. It demonstrates Lafarge's desire to introduce new solutions which create value for the entire construction profession and to contribute to the improvement of construction methods.
Note to Editors:
Lafarge is the world leader in building materials, with top-ranking positions in all four of its businesses: Cement, Aggregates & Concrete, Roofing and Gypsum. With 80,000 employees in 76 countries, Lafarge posted sales of Euros 16 billion in 2005.
Lafarge has been committed to sustainable development for many years, pursuing a strategy that combines industrial know-how with performance, value creation, respect for employees and local cultures, environmental protection and the conservation of natural resources and energy. Lafarge is the only company in the construction materials sector to be listed in the 2006 ‘100 Global Most Sustainable Corporations in the World'. To make advances in building materials, Lafarge places the customer at the heart of its concerns. It offers the construction industry and the general public innovative solutions bringing greater safety, comfort and quality to their everyday surroundings.
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