Retail, a growing market driven by a growing middle class
The retail business represents more than 60% of total cement volumes sold at LafargeHolcim. In Africa and the Middle East, the adoption of our Lead Retail app has surged over the last year from 5 countries in 2019 to 13 today, reaching a 700% annual sales increase. Our mobile app helps customers place orders, track deliveries, and check balances in real-time. Uganda is at the forefront of digitalization, with over 90% of all sales completed via the mobile app. In Egypt and Nigeria the in-app ordering rates is now above 80% of total bag sales.
Innovation never stops
To further drive digitalization, we actively test mobile payment, microcredit, wallet and delivery solutions. Lafarge Zambia’s partnerships with Afridelivery and Tigmoo, two local e-commerce and last-mile delivery companies, allow homeowners and contractors to order cement on their mobile and have their orders delivered directly to their premises in less than two hours.