Alexandra Rocca has been appointed as Senior Vice-President, Communications of Lafarge Group, effective from September 1, 2010.
She began her career with the Printemps group from 1986 to 1990, and then joined Air Liquide where, from 1990 to 2001, she was notably in charge of client communications and international brand management, before being appointed Deputy Communications Director of the group. Alexandra Rocca was then Communications Director for Galeries Lafayette from 2001 to 2005. She then joined the Crédit Agricole S.A. group in 2005 to work as Communications Director for LCL (formerly Crédit Lyonnais) before being appointed Head of Communications for the Crédit Agricole S.A. group.
Alexandra Rocca, born in 1962, is a graduate of H.E.C, the Institut d'Etudes Politiques in Paris and has a degree in French language and literature.
She has been appointed following the departure of Sara Ravella, who joined the L'Oréal group.
Notes to editors
Lafarge is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 78,000 employees in 78 countries, Lafarge posted sales of Euros 15.9 billion in 2009.
In 2010 and for the sixth year in a row, Lafarge was listed in the ‘Global 100 Most Sustainable Corporations in the World'. With the world's leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.