What do customers want? Ask them!
Better customer service is achieved by ensuring we answer our customers' needs with innovative and relevant offers of services and products. LafargeHolcim is changing the nature of the customer service conversation by inviting our customers not only to point out issues to resolve, but to use digital solutions to actively participate in their resolution.
This was the goal of the hackathon, organized by digital events planners BeMyApp, held with clients from the RMX concrete and cement industries in Montreal, Canada. A hackathon is an event in which a group of people from different fields collaborate to resolve a problem with an innovative digital solution. Aided by a team of LafargeHolcim employees, R&D and IT teams and digital developers, and with a two-day deadline driving them to think creatively, our clients embarked on a mission to create a new start-up and develop their own mobile application.