The move to establish Holcim White Ltd opens up new sales channels for white cement produced at Holcim Group plants in Slovakia, Romania and Poland. Growing demand for this attractive high-grade construction material and a desire for stronger professional support led to the decision. Holcim White will be headquartered in Zurich.
Jona, 25 February 2002 - The establishment of Holcim White Ltd marks a drive by the Holcim Group to step up activities in white cement sales to Central and Eastern European markets. Holcim White is primarily a marketing & sales organization whose remit is to provide customers with top-quality construction solutions using white cement. The new company will work closely with the marketing departments of individual Holcim Group companies in Central and Eastern Europe. Holcim White's head office will be located in Zurich's Oerlikon district from May 2002.
White cement is the ideal material for highly sophisticated concrete applications in contemporary architecture. Exposed concrete made with white cement satisfies new aesthetic standards set by planners and architects for today's high-rise buildings. White cement is also becoming increasingly popular in prefabricated concrete elements, the manufacture of mortars and garden landscaping.
With majority and minority interests in over 70 countries on all continents, Holcim is one of the world's leading suppliers of cement, as well as aggregates (gravel and sand), concrete and construction-related services. The Group employees some 45 000 people.